GBP Pro

Report ID · GBP-AUDIT-20260518-0042
Audited 2026-05-18 · 3:42 PM EDT

Google Business Profile Audit Report

Your local visibility — where you stand right now.

Prepared for Smith Plumbing & Heating · Louisville, KY · Plumbing & HVAC vertical

Your GBP Score

/ 100

AI-INVISIBLE

You're losing calls — and you can see it in the data.

Your Google Business Profile scores 42 out of 100. Anything under 60 we call AI-invisible — meaning when someone asks Google AI or ChatGPT "best plumber in Louisville," your competitors are showing up and you're not. The gap is fixable in 30 days.

Monthly revenue at risk

$2,840

Calls going to higher-ranking competitors

Search rank · "plumber near me"

#11

Below the fold — page 2 effectively

Reviews on profile

Industry threshold for trust: 30+

What we found

Twelve checks across profile completeness, review signals, citation consistency, content cadence, and competitor positioning. Eight failures, two warnings, two passing.

Fail

Profile completeness — 58% Missing: services list (5 categories), business description, accessibility attributes, payment methods, appointment URL. Each missing field is a Google ranking signal you're not earning.

Fail

No Google Posts in last 90 days Google Posts are the strongest "active business" signal. Top-ranked competitors post 2–4× per week. You're invisible to recency-weighted algorithms.

Fail

0% review response rate You have 7 reviews. None have responses. Google ranks businesses that actively engage with reviews — even one-line thank-yous. This is the easiest fix in the audit.

Fail

NAP inconsistency across 9 of 20 citation directories Your name, address, and phone don't match across the directories Google uses to verify legitimacy. 9 mismatches = trust penalty applied automatically.

Warn

No photos in 6+ months You have 14 photos total, all over 6 months old. Top performers add 2–4 photos per month. Photo cadence is a soft signal that compounds over time.

Warn

Q&A section unmonitored — 3 unanswered questions Three customer questions have sat unanswered for 4+ weeks. One contains a competitor's name in the suggested answer. This is a high-leverage 15-minute fix.

Verified location ✓ Your physical location is verified and your service-area mapping is configured correctly. Foundation is solid.

Primary category set correctly ✓ "Plumber" is your primary category — accurate and competitive. Secondary categories (HVAC contractor, drain cleaning) are recommended additions during setup.

How you stack up against competitors

Top 5 ranking businesses for "plumber Louisville" within a 5-mile radius. The gap isn't who's better at the job — it's who's been managing a profile vs. who hasn't.

Business	GBP Score	Reviews	Rank
Reliable Plumbing & Drain	87	312 · 4.8★	#1
Metro HVAC & Plumbing Co.	79	198 · 4.7★	#2
Bluegrass Plumbing Services	74	141 · 4.6★	#3
Derby City Pipe Pros	68	89 · 4.5★	#5
Smith Plumbing & Heating (you)	42	7 · 4.9★	#11

Your 30-day fix path

Six actions, in order of impact-per-hour. The first three move your score from 42 to roughly 65 within two weeks — pulling you above the AI-invisible threshold.

Complete profile fields (services, description, attributes) 30 minutes of structured intake on your end, then we wire every field with optimized copy.

+18 pointsWeek 1

Response pass on all 7 existing reviews AI-drafted responses, reviewed by you, posted within 48 hours. Locks in the "responsive business" signal immediately.

+6 pointsWeek 1

NAP citation cleanup across 20 directories Submit consistent name/address/phone to the 9 mismatched directories. Google re-crawls within 2–3 weeks.

+11 pointsWeeks 2–3

Activate Google Posts cadence (2×/week) AI-assisted post drafting on a 2x/week cadence: services, before/after, seasonal. Auto-scheduled, you approve.

+8 pointsOngoing

Q&A cleanup + monitoring Answer the 3 unanswered questions. Set up monitoring so future questions get answered within 24 hours.

+4 pointsWeek 1

Review generation campaign Targeted ask for reviews from your last 60 days of customers. Target: 7 → 25 reviews in 60 days.

+12 pointsWeeks 4–8

Recommended package

Based on your current state (score 42), your vertical (plumbing/HVAC), and competitor positioning (4 ranked above you, all at 68+), our Growth package covers everything in this report and runs the ongoing operations.

Recommended for you

Growth — covers every action in this report.

Full GBP audit + optimization. AI-assisted Google Posts (4×/week). AI review responses. 15 citation directory submissions. Competitor tracking. Monthly PDF report. 30-day money-back guarantee.

Growth Tier

$997

setup · then $497/mo

Ready to fix this?

Two minutes to authorize, 48 hours to start, 30 days to see your score move — or your first month back. Click below to claim your Founding 50 spot at $0 setup + $397/mo locked for life.

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